How to optimize HTML5 pages generated by in5 for better SEO ranking?

Question

We are managing a professional laboratory website (Alfa Chemistry) and aim to improve its ranking on Google search. I understand that in5 allows exporting InDesign files as HTML5 pages, but I am unsure about their default SEO friendliness. For example, does in5 support custom meta descriptions and structured data? Are there any best practices for optimizing in5-generated HTML5 pages to enhance search engine indexing and ranking?

Answer 1

When you export your InDesign layout with in5, you can add metadata by adding a description in the SEO & Meta section of the Export HTML5 with in5 dialog (in5 > Export HTML5 with in5...). You can enter up to a 155-character description and comma-separated keywords. If you use the Auto button to the right of the Keywords field, in5 will add the most frequently used words in your document. There is a video in Keith Gilbert's Ajar Academy course, How to Create a One-Page Scrolling Website with InDesign & in5 (Premium) in chapter 4, Fine Tuning the Website on Adding a favicon, SEO, and loading bar that demonstrates how to use that section. 

You can also apply tagging to the content you export with in5. Here's a free clip from the Accessibility and SEO Techniques for InDesign & in5 (Premium) course on Ajar Academy where Justin shows the process:

• Better Accessibility & SEO with Export Tagging in InDesign & in5

For more in-depth information about SEO best practices with in5, I'd recommend checking out the Accessibility and SEO Techniques for InDesign & in5 on Ajar Academy.