Even Photoshop doesn’t create the smallest web images possible.
I typically recommend a service like TinyPNG because it can shrink your images by as much as 50% (and more in some cases).
Smaller images mean faster loading and less waiting, which makes for happier readers (especially on mobile devices).
But it does require adding an extra step to your workflow.
With in5 (InDesign to HTML5) version 3.1, all you will have to do is check a box when you export from InDesign, and in5 will automatically optimize the images for you!
See it in action in the video below.
The optimization setting will compress PNGs and JPGs automatically as your HTML5 document is being published and saved to your computer.
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